SME Master Class @ LLI (Lifelong Learning Institute)


Scale and Grow Your Business

SME Master Class @ LLI | 6 April 2018 (Friday)

Surveys with SMEs by various chambers of commerce and Associations today reveal this top concerns of SMEs : How to Boost Sales and How to Scale and Grow my Business.

This concern overrides previous concerns of rising business costs and manpower constraints. Indeed, a pulse check of the business landscape will reveal an anemic climate that is pretty flat and lackluster.

In this context of a pretty stagnating and harsh business environment, we crafted this SME Master Class to share with SME bosses strategies to effectively “Scale and Grow Your Business“.

Join us for an exciting day of practical hands-on learning and networking with Industry Leaders and Experts and glen some ideas and insights on how you can take your business to the next level.

Dr Francis Goh

CEO, HehSed Consulting Pte Ltd

Innovate and Scale with the Business Model Canvas

Every successful business needs a clear, easy to understand and implementable business plan to help them grow their business.

The Business Model Canvas is a tool that you can use to rethink your business model, strengthen your key value proposition and find new ways to reach new market.

Globally more than 5 mil businesses have used the Business Model Canvas to help them develop new businesses, launch new products and services, find new ways to serve their existing customers and revamp their existing business model and strategy.

In essence, it helps you and your team think about Blue Ocean Strategy to grow and scale your business.

Join us in this Master Class and discover new ways to innovate and pivot your business for greater growth using the Business Model Canvas.

Fraser Morrison

CEO, Schiffman Morrison & Schiffman VT Pte Ltd

Building a Sustainable Sales Model to Power Up Your Business

This Master Class module will be about how to build a sales model that allows your business to be scalable. It will look at lead generation, nurturing contacts and converting these contacts into meetings.

Most companies struggle with activity of their sales people and resort to a cold calling model or over reliance on poorly crafted social media and web marketing strategies.

This session will take a good look at how to get balance into you sales team’s diaries and avoid the classic peaks and troughs that most companies face.

Keith Kleinman

MD, Qi Integrated Solutions Pte Ltd

Branding as a Cornerstone to Build Your Business

Great Business build Great Brands. And Great Brands make Great Business.

Your Branding determines your Values and Pricing. And in today’s Hyper-Competitive Market, branding is the key that will land you that sales, win that key account, build strong customers’ loyalty and allow you to charge at a higher price compared to your competitors.

In this Master Class module, you will learn the way to go in building a strong brand to scale your business.

Jeremy Foo

CEO, Prospr Communications

Attracting The Media To Your Brand and Business

How do I get my business featured on TV, newspapers and magazines? How do I get journalists and media professionals to notice and feature my brand and story to gain trust and credibility in the mass market? In this Master Class on “Attracting the Media”, you will learn the exact PR strategies you need as an SME business owner to bring your brand to the next level. See from our Case Study how PR can supplement your current marketing tactics effectively across all industries.

You will learn:

· The exact steps you can take to put your brand onto the media and dominate the competition

· Why media outreach is an Extremely Powerful but little-used tool by SME business owners

· A 5-Step Media Attraction Process that any SME business owner can use to become a friend of the media and journalists

· How SME business owners like yourselves can pitch your brand to the media in an Irresistible Way

· A Step-by-Step walk through on how to spark public interest with your business using social media influencers


Dr Francis Goh

CEO, HehSed Consulting Pte Ltd

Dr. Francis Goh specializes in Corporate strategy, innovation and leadership development. Prior to starting Hedsed Consulting, he was the CEO at Mercer.

Francis has more than twenty years of international experience in the technology and energy industries, in top management roles with P&L responsibilities with global leaders such as Accenture, SAP, HP, Microsoft and ExxonMobil. Francis has worked across Asia, Europe and the United States.

Francis specializes in the areas of emerging solutions, breakthrough business models and innovation. He has a proven track record in building high-performance teams and overachieving both revenue and profit targets consistently.

Fraser Morrison

CEO, Schiffman Morrison & Schiffman VT Pte Ltd

Fraser has 27 years of experience in senior sales management in the UK and in Singapore.

Fraser has personally experienced the challenges of becoming a successful business person, having gone through a period of slump that inspired him to take action and turn his professional life around

With self-education and help from Stephan Schiffman, the number one sales coach in America, he managed to overcome his inertia and achieve success.

This journey from the ground up has given him both humility for his success today and a unique insight that enhances his business acumen.

Today, the Schiffman Sales Training Business has trained 500,000 sales professionals globally from 9,000 companies with 8 million sales training books sold worldwide with 31 on the New York Times Best Sellers List.

Keith Kleinman

MD, Qi Integrated Solutions Pte Ltd

Keith Kleinman is the founder and director of Qi-Integrated. Established since 2001, Qi is an independent integrated agency that exists to help businesses create strategic brand communications and advertising campaigns that work across multiple platforms and media channels.

Keith believes strongly in the power of ideas to differentiate brands and transform passive relationships to active engagement. He lives and breathes the mantra that a brand should be the cohesive force of a business as well as the soul that gives a company its sense of purpose.

Major Brands that Qi-Integrated has worked with includes:

American International Assurance Co., Ltd, Nikko AM, Nanyang Technological University, Prudential Assurance Pte Ltd. Siemens Pte Ltd, Singapore Children’s Society, Temasek foundation, Heinemann Asia Pacific, Innivate Pte Ltd, Straits Law Practice, Universal Sovereign Trading Pte Ltd, Tan Peng Chin LLC, Singapore Children’s Society, Manulife (Singapore) Pte Ltd, iCONZ – WebVisions

Jeremy Foo

CEO, Prospr Communications

Jeremy brings over 8 years of Public Relations (PR) expertise to Prospr. He has led a spectrum of PR campaigns for corporates and more than 50 SMEs. Notable accounts that he used to managed across his professional experience includes leading the PR campaign for Grab, Braun and International SOS.

Before starting Prospr, Jeremy was at Ruder Finn Asia, a boutique Public Relations Agency with offices across Asia, Europe and America. He developed and executed creative public relations campaigns for major companies such as Braun, Akzo Nobel and Trafigura as well as important regional corporations such as GrabTaxi and GuocoLand.

Notably, he won a gold and silver award at the prestigious Marketing Public Relations Awards in 2015. This was for his work on the PR campaign strategized for Southeast Asian startup Grab.

  • The event description was updated. Diff#323148 2018-03-12 13:07:24
Fri Apr 6, 2018
8:30 AM - 5:00 PM SGT
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Lifelong Learning Institute
SME Master Class FULL
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11 Eunos Rd 8, Singapore 408601 Singapore
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